It’s almost a cliché today, the saying “We’re creating more data than ever before.” The information your business creates and stores can help guide your marketing, sales, and customer service efforts. It can also be costly to store, inefficient to search, and tempting for cyber-criminals to steal or destroy.
Cleansing and governing all of that data is, therefore, imperative for business that wish to take full advantage of the insights they might glean from it, as well as protect themselves from theft or data misuse. Yet, despite that fact, many companies of all sizes find it difficult to dedicate the time, effort, and money to a data cleansing or information governance program.
When you’re considering undertaking the effort to cleanse your data and are considering outsourcing the work, take into account the benefits to justify the work.
While data storage—either on premise or using cloud services—continues to grow more affordable, it’s still a capital expenditure for companies. Depending on your infrastructure, you might be storing the same records in duplicate in multiple locations, chewing up storage space and, most important, your budget.
Reducing your data overhead using our data cleansing services will help you realize an immediate reduction in storage and spending, representing the most immediate and tangible benefit to your company.
Our data cleansing services help you validate the data your business uses, remove unnecessary duplication, eliminate obsolete information. Also, reduce data volumes and storage across the company. Each of these efforts has its own obvious benefits, but data cleansing has positive downstream effects beyond the immediate benefits.
Through the practice of reviewing and reducing your data, you also gain a deeper understanding for where data resides within your infrastructure, who is using it, and how your information resources connect.
Within that data are insights and intelligence that you can use to benefit your company’s overall business model. Whether it’s identifying areas where you can eliminate waste, patterns you can use to target marketing or sales activities, or any number of business strategies, you can take advantage of your greater understanding and cleaner data sets.
There are many reasons your company could be asked to produce certain records or data. Customers could exercise their data privacy rights or you could face litigation or other legal action. In many cases, you’re responsible for delivering your response to the inquiry within a specified amount of time, so you don’t have time to mess around with inefficient search and production.
Pulling information from a cleansed, efficient set of data will help you answer these kinds of inquiries quickly and comprehensively, giving you, your legal teams, regulators, and more peace of mind about the results and your adherence to production requirements.
We could go on about the benefits data cleansing can offer your business. A final major benefit is in your ability to secure data, protecting it from inappropriate use, theft, or damage. Protecting a smaller, better organized, and well-documented data infrastructure is easier than trying to build defenses around cumbersome, disorganized, and neglected data stores.
Are you ready to clean up your company’s data and turn it into a competitive business advantage? Our outsourced data cleansing services are fast, accurate, affordable, and can be tailored to your company’s unique needs.
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